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Posted in: Case Studies

Case Study: The Dog Wizard Franchise Expansion – Jason Watson

07/29/2025

Sectors

  • Franchise Expansion
  • Entrepreneurial Ventures
  • Business Brokerage

Overview

The Dog Wizard, a mobile pet service franchise specializing in dog walking, grooming, and more, began operations in 2019 and has since awarded nearly 200 territories.


Narrative

Following impressive growth over its initial five years, The Dog Wizard sought to accelerate its expansion by utilizing LinkedIn for franchisee recruitment.

Partnering with LinkedFranchiseLeads, they focused on penetrating new markets by targeting multi-unit franchisees aiming to grow their portfolios, as well as entrepreneurs and senior corporate professionals eager to transition from traditional employment to owning a business.


Timeline

  • Launched service on September 23, 2024
  • 9 months on LinkedFranchiseLeads

Stats

  • Accepted Connection Requests – 1,004
  • Total Engaged Prospects – 473
  • Conversions + Interested Leads – 79

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